● Field notes · Playbooks · AI visibility audits

Operate Shopify in the agentic era.

Weekly notes on agentic commerce for Shopify operators.

Read by operators at LEGO, SharkNinja, Panini, and 500+ Shopify brands.

Latest issue

Issue 72 · Monday, September 14, 2026

How ChatGPT filters Shopify catalog for a shopper's query

what in your catalog gets read

Issue 71 · September 11, 2026

different formats they show up in

Issue 70 · September 10, 2026

agents checking your UCP data

Issue 69 · September 9, 2026

checks that matter during holiday season